Well you’ve got a great website. It’s getting your message across. It looks great. But, who is actually seeing it? Internet marketing is really a very general term that relates to many different things, but the main idea is to get your site noticed. Two of the most common ways to do this are either through SEO (Search Engine Optimization) or PPC (Pay per Click). Both are very important and a little of each can go a long way to getting your site ranked high on the web. And both are very powerful forms of Internet Marketing.
Search Engine Optimization
SEO starts with your web pages. All web sites are designed by using a code, or programming language, to allow them to display properly when viewed in a browser (Internet Explorer, Firefox, and such). This code is the very thing that search engines look for to determine how relevant your site is on a particular subject. If you are selling widgets, for example, then your web site better be talking all about widgets. And beyond that, the code better be telling the search engines all about widgets. Has your site been submitted to all the major search engines? Does your site have a blog? Do you use Facebook as a marketing tool? Do you use press releases to help make your site more relevant? Do other sites link back to yours?
Pay Per Click Marketing
Google, Bing, and Yahoo all offer pay per click services for your web site. Pay per click is an easy way to get your site listed right at the top of the search page, if you know how. If you’re selling a green widget and your prospective customer searches for “green widget” on Google, we can make sure that your ad comes up on top. You simply pay when someone “clicks” on your ad and they are brought to your web site. It seems simple, but it’s really not. Google needs to make their money too! It is very easy to waste a lot of money by setting up a pay per click campaign improperly. We consider ourselves experts in this area. And combined with good SEO, ACR Technology Solutions can deliver the results for you.
All of the above and much more can help get you the exposure you need. At ACR Technology Solutions, our marketing department has the experience and know how to deliver the results that you need. Everything we do for you is tracked, analyzed, and presented to you with regular reports to show the progress as your campaign progresses.
Please call us at any time for a free analysis of your web site and current marketing strategies so we can show you how to make a big splash on the Internet and drive people to your web site.